Google Undercounts Its Carbon Emissions Despite ‘Net Zero’ Goal For 2030
Back in 2021, Google set the goal of having net-zero carbon emissions by 2030, however, within the past four years they’ve been using more energy, especially with the company’s investment in artificial intelligence which requires a large amount of energy.
In Google’s latest sustainability report, the company claimed its carbon emissions were increased by 51% between 2019 and 2024. However, in another report from non-profit advocacy group Kairos Fellowship, they claimed Google’s carbon emissions actually increased by 65% in that five year period.
Between 2010, when Google first made their greenhouse gas emissions public, and 2024, their total emissions increased by 1,515%, according to the report from Kairos. Between 2023 and 2024, Google saw its biggest increase within a one-year period with an increase of 26%.
“Google’s own data makes it clear: the corporation is contributing to the acceleration of climate catastrophe, and the metrics that matter – how many emissions they emit, how much water they use, and how fast these trends are accelerating – are headed in the wrong direction for us and the planet,” said Nicole Sugerman, a campaign manager at Kairos Fellowship.
After the report from Kairos was published, Google released a statement questioning their findings.
“The analysis by the Kairos Fellowship distorts the facts. Our carbon emissions are calculated according to the widely used Greenhouse Gas Protocol and assured by a third party. Our carbon reduction ambition has been validated by the leading industry body, the Science Based Targets initiative,” said a spokesperson, Maggie Shiels.
The authors of the Kairos report cited multiple factors as to why their report found different numbers than Google, including the use of a different metric for calculating the total emissions released. Google uses market-based emissions while Kairos uses location-based emissions.
Location-based emissions are the average emissions the company produces from its use of local power grids. Market-based emissions include energy that the company has purchased in order to offset their total emissions, according to reports from the Guardian.
“[Location-based emissions] represents a company’s ‘real’ grid emissions,” said Franz Ressel, the lead researcher and report co-author.
“Market-based emissions are a corporate-friendly metric that obscures a polluter’s actual impact on the environment. It allows companies to pollute in one place, and try to ‘offset’ those emissions by purchasing energy contracts in another place.”
The energy that Google needed to power its data centers alone increased by 820% since 2010, which will likely increase further as the company releases and utilizes more AI products.
“In absolute terms, the increase was 6.8 TWh, or the equivalent of Google adding the entire state of Alaska’s energy use in one year to their previous use,” said Sugerman.
“It’s not sustainable to keep building at the rate [Google is] building because they need to scale their compute within planetary limits,” said Sugerman.
“We do not have enough green energy to serve the needs of Google and certainly not the needs of Google and the rest of us.”
Google’s sustainability report stated that their water withdrawal increased 27% between 2023 and 2024 to 11 billion gallons of water.
“[That is] enough to supply the potable water needs for the 2.5 million people and 5,500 industrial users in Boston and its suburbs for 55 days,” the Kairos report stated.
Beyond just Google, all the major tech companies have been publicly pressured to utilize clean energy to grow their data centers. In fact, this week multiple organizations such as the Amazon Employees for Climate Justice, League of Conservation Voters, Public Citizen and the Sierra Club, published an open letter in the San Francisco Chronicle and the Seattle Times to the CEOs of Google, Amazon and Microsoft to “commit to no new gas and zero delayed coal plant retirements to power your data centers.”
“In just the last two years alone, your companies have built data centers throughout the United States capable of consuming more electricity than four million American homes,” the letter stated.
“Within five years, your data centers alone will use more electricity than 22 million households, rivaling the consumption of multiple mid-size states.”
The Kairos report has accused Google of relying “heavily on speculative technologies, particularly nuclear power,” as a means of achieving its goal of net zero emissions by 2030.
“Google’s emphasis on nuclear energy as a clean energy ‘solution’ is particularly concerning, given the growing consensus among both scientists and business experts that their successful deployment on scale, if it is to ever occur, cannot be achieved in the near or mid-term future,” the report said.
The Kairos report concluded by alleging that Google presents its data in a misleading way. While they stated that they have improved their energy efficiency by citing only efficiency numbers rather than the absolute ones.
“Since 2010, the company’s total energy consumption has increased 1,282%,” the report stated.
Eric Mastrota is a Contributing Editor at The National Digest based in New York. A graduate of SUNY New Paltz, he reports on world news, culture, and lifestyle. You can reach him at eric.mastrota@thenationaldigest.com.







