Posts

New Pickleball Lifestyle Magazine Launches In US 

The pickleball craze sweeping across America has become so popular that a new lifestyle magazine is being launched specifically regarding the sport. 

Dick Porter and magazine designer J. Armus are launching the magazine “In Pickleball,” which is described as a “new sports-lifestyle magazine aimed at fans of the fast-growing game.” 

“In Pickleball will be the Vogue of Pickleball, printed on heavy stock and appealing to the mostly older and well-off Americans who live for the game.”

Embed from Getty Images

The first issue features Teddi Mellencamp Arroyave of “The Real Housewives of Beverly Hills,” and articles will include fun quizzes and lifestyle tips for living your best active lifestyle on the pickleball court.

“Coming out of this pandemic, people crave a sense of community and escape,” said In Pickleball creative director Armus.

“Pickleball is an inclusive community that welcomes anyone who wants to experience the joy of playing. The minute you step onto a court, you can have a good time. It’s something we need in our culture.”

Sportscaster Taylor McGregor recently did a segment on how the Chicago Cubs baseball team has become “addicted to the game.”

Embed from Getty Images

Porter thinks the magazine’s main demographic will be among those who are 50 years or older, however, he also believes that the game is becoming much more popular among younger people, so he has hope that they can market the magazine and game to take on a more youthful look. 

The first issue of the magazine will be distributed for free to about 30,000 various resorts, hotels, and other venues that offer sports accommodations specifically for pickleball. 

“While we will welcome all advertisers, we think like many magazines today, it has to be reader support. This is just the first step in what will ultimately become a multi-platformed, involving social media, a Web presence and e-commerce.”

Pickleball, for those who don’t know, is a cross between badminton and wiffleball. In 2019 it was reported that the US had around 30,000 pickleball courts throughout it, a 133% increase in the amount of courts present in the country for the past 5 years. 

“My first job in publishing was with the magazine Fly Fisherman with Ziff Davis Publications, which had specialized sports magazines like Backpacker and Sports Diver as well as some small tech magazines covering the nascent computer industry. In a lot of ways, I am going back to my roots,” said Porter.

Couple Camping

Why The Travel Industry Thinks Glamping Will Save The Tourism Sector This Summer

Bookings for camping and glamping locations all around the nation have been reaching record levels, as more people are ready to get back to some level of safe travel this summer now that more people are being vaccinated. 

Mike Bevens is an MD at glamping specialist company Canopy and Stars; a glamping business that assists travelers with all their travel needs and luxury wants. Bevens recently spoke about the increase in business that he’s endured, along with the rest of the industry. 

“We’ve had the busiest winter in terms of bookings, but there’s also been a huge increase in the number of new sites wanting to advertise. We’re up 200% on bookings from last year and have around 100 new sites coming online for this summer.”

Embed from Getty Images

Derry Green is a UK resident who spoke with the local press about how he knew he had to do something to motivate his kids to leave the house with restrictions easing up this summer, however, he didn’t think his personal quarantine project would lead to a great new business opportunity.

“My kids were watching Love Island all the time, so when I got done building my back deck (my personal quarantine project) I put up a pod with a fire pit and lights, inspired by the show. Then people started asking me if they could come and stay in it so I put it on Airbnb and it sold out for two years in advance in five days,” he boasted.

Green quickly went viral on Facebook, so much so that now he has six more glamping units currently under construction that will be made available in the coming months. He personally owns four acres of woodland, so there’s plenty of room for his new business to thrive. 

Embed from Getty Images

Green is not the only one who’s taking advantage of this new glamping trend. For those who are able to set up camp sites on their larger properties, renting out these spaces on Airbnb, and other rental services, have helped them immensely in terms of making an income during the past year of economic turmoil.  

“I believe in the transformative power of camping. It’s perfect for the situation we are in. Campsites can appear quickly in a way that cottages and hotels can’t, and they tend to benefit other businesses around them.”

Mojo and Kizzy Fell joined the glamping industry by necessity, after the pandemic halted all business for them last year. Originally, the two ran a successful rental business for Airsteam caravans that they would use mainly for film locations and music festivals. So when the pandemic shut down all of those activities, they needed to rethink their business model. 

“Our income just disappeared. We had to diversify, so we put five Airstreams on our 40-acre farm and called it The Wells Glamping. The caravans sold out immediately and now we have applied to increase the number to 12, hoping to be ready for bookings by the end of April. Luxurious vans that used to accommodate stars such as Will Ferrell and Kenneth Branagh will be repurposed for family holidays – and create up to 20 new jobs at the same time,” Mojo explained.

Blue Slime

Slime Museum Opens In New York City

One of the biggest internet trends that has taken over almost every social media platform is slime. That’s right, slime, the goopy, crunchy, smooth, colorful, stretchy sensation has found itself on everyone’s feeds. Videos from people of all ages squishing, and crunching slimes of all textures, colors, scents, etc. evoke a very “satisfying” visual and sonic experience, so much so that many young people have created their own online retail stores selling different kinds of slime for a profit. The trend is a part of an entire internet community full of videos tagged as ASMR. ASMR stands for Auditory Sensory Meridian Response, and basically is the experience of witnessing/feeling certain visual, tactical, or sonic “triggers” which then cause a very relaxed feeling and tingly sensation to occur for viewers. The trend has been around for a few years now, but this week it’s being taken up to the next level. 

For six months, New York City will be opening an 8,000 square foot museum specifically for slime lovers. Karen Robinovitz, Sara Schiller and Toni Ko are the three masterminds behind the museum, actually called the “Sloomoo Institute,” according to Newsday. Why Sloomoo? It’s a trend within the slime community to replace the vowels in words with “oo”, hence Sloomoo instead of Slime. The creators were inspired by the entire online ASMR community and how much help they’ve actually provided for viewers. Slime ASMR videos, along with ASMR videos in general, have been proven to help people with anxiety, insomnia, and depression. The relaxing nature of the videos really force the viewer to be present and only focus on the content of the video, in this case the sounds and movement of large quantities of slime. For skeptics, the museum even includes an area with an EEG machine so you can see your brain’s sensory responses to the slime.

“The social media aspect of slime has really shown community. There’s a lot of sensibility in the world that social media can isolate people. What we’ve seen in the slime world is that people are coming together,” Robinovitz said to Newsday.

Embed from Getty Images

Convention type events for slime lovers everywhere have actually been going on for a while. Slime “influencers” online organize events at convention centers for dozens of slime creators to come and sell their products, but also just as a means to bring people together over a shared interest. The sense of community that’s evoked is amazing, people put all their differences aside to share their common love over one thing. 

According to Newsday, the process for making slime is quite simple and only involves a few ingredients, depending on how fancy you want to get.  The process starts with a mineral-based cleaning product called Borax. You mix the Borax with glue and water, along with liquid scents, coloring and “toppings” that are all the rage, including tiny toys and plastic-based glitter. Some variations are made with clay. 

One of the reasons the slime industry is so popular is because of how endless the possibilities are. If you go on any popular slime Instagram account, you’ll quickly be able to tell how creative these individuals are. The scents, slime names, visual appearance, it all has a designated purpose and formula that is specific to each and every slime. 

“Glitter and other potential eco-foes were deliberately left out of our slime, [we have] varieties that pull like weightless clouds (fake snow is mixed in), crackle because of plastic beads inside or shine with a high gloss and a tough pull. At the DIY bar, where 8 ounces of slime is included in the $38 base ticket price, scents include banana cream pie, Froot Loops and prickly pear. The get-slimed experience is $30 extra. Hand wipes are liberally distributed throughout Sloomoo with the plea that people use them before and after touching the huge bowls of slime placed along a walking route. The slime will be changed throughout each day,” Robinovitz said to Newsday giving details about Sloomoo.

The museum opened its doors today, Friday, October 25th, and will be open for six months! Plenty of time for you and your slime pals to go check it out!