Amazon has officially secured the naming rights for Seattle’s downtown arena that will be the home for the city’s new NHL team as well as the WNBA’s Storm team. Amazon made the announcement this week that they would be deciding the name of the arena, however, many were shocked to learn that the company wouldn’t include its name in the title; something that’s fairly typical when it comes to naming stadium-type establishments after the corporations that sponsor them (Staples Center, Citi Field, AT&T Stadium, etc.).
Instead, the stadium will be named Climate Pledge Arena and will feature several new green initiatives to make the future of live sports entertainment more environmentally friendly.
“I think this is going to be a transformative moment in our industry. Amazon said, ‘We’ll act like a naming rights partner, but let’s do this the right way. We don’t need any more branding. What we need is to go save the planet.’ It was brilliant,” a spokesperson for the arena claimed.
As mentioned Climate Pledge Arena is going to run with the intention of remaining completely green. In fact, Amazon is attempting to make it the first arena in the world to earn a net zero carbon certifications by the International Living Future Institute. There are a multitude of features that will be implemented into the structure, games themselves, and clean up procedures for the stadium.
All ice for hockey games will be created using recycled rainwater thanks to a massive tank that’s located underground and adjacent to the arena. This tank is specifically designed to collect runoff rainwater from the roof of the arena, but the arena’s team is also working on a way to easily allow fans at home to bring their own recycled rainwater to help aid the running of the stadium.
All events will also be “zero waste,” a decision that according to the team was inspired by singer Billie Eilish, who before the coronavirus pandemic was embarking on a world tour for her most recent album. Eilish asked every venue that she was planning to play on her tour to eliminate as much single-waste plastic as possible, to which they all happily obliged to get one of the biggest artists of the year to play at their establishment.
“I was like, I can’t believe she got an entire syndication of arenas to come along and finally address this issue. I was so in awe that she made this part of the deal. When we were debating this, I said if she could do it for a night, couldn’t we do this for 365 nights?” said Tim Leiweke, CEO of the Oak View Group.
75% of the arena’s food vendors will be sourced seasonally by local farmers and producers as a means of helping local small businesses. Unused food that’s still edible and viable will also be donated to various food charities in the area. The arena will also solely run on electricity, and carbon emissions and sustainability performance is set up to be closely monitored and will also be made public record to all American citizens so they can see for themselves how green the arena is.
The cost of the building overall is set to be around $900 million and will be able to hold 18,000 sports fans. Its projected to host around 200 events each year, which will also include concerts. The building is currently still under construction, as production was halted due to the coronavirus pandemic, but it’s expected to make its public debut with Seattle’s brand new NHL team in 2021-2022 (the dates are subject to change based on how the pandemic progresses).