Australians Spend The Most Money In The World To Sell Their Homes Online
According to reports, Australians pay the most expensive advertising fees in the world in order to sell their homes online. In Australia, the housing market for sellers is dominated by two major companies: Real Estate Australia Group (REA Group) and Domain. Costs for listing a property can reach up to $4,000 for a listing in the inner-city.
Sarah Martin, a senior correspondent for Guardian Australia, reported that the REA Group is a $27 billion company and earned a net annual profit of $460.5 million in August. These profits are also due to average price increases reaching 13% within the past year.
Australia is one of less than five global markets where the seller of the home has to pay for advertising costs for the listings.
“REA is the best in the world at this, REA is the most profitable real estate portal in the world … and organizations in every country around the world look to them for best practice – they are masters at this,” Mike DelPrete, a US-based industry expert, said.
“They are just printing money.”
In other global markets, the cost to advertise a property listing is typically covered by the real estate agent’s selling fee.
“In Australia, many agents sign up to ‘premiere all’ advertising packages, which bind home vendors into buying the most expensive listing – close to $4,000 a property in inner-city Melbourne and Sydney,” Martin wrote.
She also reported that compared to 15 years ago the prices are more than 50 times higher than what they used to be for a major listing.
“They [REA Group] are getting deeper into the transaction rather than sticking with just advertising, and working hard to increase agents’ reliance on their services,” the Real Estate Institute of Australia’s president, Leanne Pilkington, said.
A REA Group spokesperson said “real estate agents could choose from a range of differently priced advertising packages, with a standard advertisement as low as $200. REA’s per listing costs are priced to reflect the additional value delivered to vendors and agents in digital prime experiences.”
“Our pricing structure reflects our focus on investment in new products, services, and features which support the consumer experience and drive consumer engagement.”
“Generally speaking, restrictions on access to platforms such as realestate.com.au will only raise concerns under the Competition and Consumer Act where those restrictions lead to a substantial lessening of competition,” the spokesperson said.
Eric Mastrota is a Contributing Editor at The National Digest based in New York. A graduate of SUNY New Paltz, he reports on world news, culture, and lifestyle. You can reach him at eric.mastrota@thenationaldigest.com.










